Identity
How Sound Shapes Perceptions of Gender in Children’s Advertising
Imagine walking down the toy aisle at your local store. On one side, pink boxes feature smiling princesses, soft melodies, and sing-song voices. On the other, blue packaging showcases roaring trucks, aggressive rock beats, and deep, commanding voices. These stark differences may seem innocent, but research shows they reinforce rigid gender norms in powerful ways—starting […]
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